Environmental education and audiovisual marketing at ubpc San José.
Authors:
Dr. Natacha Coca Bernal
Karen Marante Marrero
Ms C José Miguel García Aguiar.
Summary:
The experience proposes an audiovisual product, the creative work of the authors at the UBPC San José in the municipality of Placetas, province of Villa Clara, Cuba that has no precedents, recognized up to now. In the research, participatory-action-research techniques and methods were used: Historical-logical, analytical-synthetic, inductive-deductive, Systemic-structural, document analysis, participant observation, temporal map, researcher’s diary and in-depth interviews. This research has the objective of: Building an audiovisual product that allows the marketing of environmental education through sustainable agriculture of the UBPC San José de Placetas. Marketing actions of environmental education and sustainable agriculture were carried out at the UBPC that allowed the construction of an audiovisual product. It compiles all the accumulated knowledge that these people contribute to the food security of the territory and environmental education.
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